MISSION STATEMENT AMSTERDAM ARENA
Stadium Amsterdam operates the Amsterdam ArenA, the 'State-of-the-Art' multifunctional mega theatre of international appeal for the public at large, by focusing on continuity, taking into account the interests of the municipality of Amsterdam, the founders and other certificate holders, in close cooperation with the main tenant AFC Ajax, the catering organizations and other partners, by providing a venue for a variety of multicultural large and small-scale events, and simultaneously offering a high degree of service and community-minded services.
FOUNDERS AMSTERDAM ARENA
Financing of the Amsterdam ArenA has largely been made possible by the contribution of money in the form of capital contributed by eight major limited partners. These companies are the Founders of the Amsterdam ArenA. The Founders are:
• Philips Nederland B.V.
• Bouwcombinatie Stadion Amsterdam V.O.F.(Ballast Nedam N.V. en Koninklijke BAM Groep N.V.)
• Grolsch Bierbrouwerij Nederland B.V.
• Amsterdam RAI B.V.
• ABN AMRO Bank N.V.
• Coca Cola Nederland B.V.
• Stichting Exploitatie Nederlandse Staatsloterij
CORPORATE STRUCTURE OF THE AMSTERDAM ARENA
The 'Vereniging Van Eigenaars Amsterdam ArenA' [Association of Owners of Amsterdam ArenA] consist of the municipality of Amsterdam and Stadion Amsterdam N.V. The municipality of Amsterdam (Amsterdam car parks) operates the Transferium and other car parks. The public limited company is the owner of the stadium and 'Entreegebouw'. They are leased to 'Stadion Amsterdam C.V.' which takes care of all operational issues. Stadion Amsterdam Exploitatie B.V. (a wholly owned subsidiary of 'Stadion Amsterdam N.V.) is the managing partner in the limited partnership.
Eight major companies are the limited partners in the partnership. They have paid an amount of € 2.27 million per company (Philips has paid double that amount) and are referred to as 'Founder'. The money has not been contributed in the form of share capital, but as a limited partnership capital in the limited partnership. The Founders have certain rights, such as the right of use of a lounge for 10 persons with a view of the football field, as well as exclusive advertising rights, and delivery of goods and/or services.