Ultra Music is an American independent electronic dance music record label that was formed in New York City in 1995 by former Polygram and Virgin Records executive Patrick Moxey. Ultra's current roster includes American artists Kaskade, Honorebel, Jump Smokers, Markus Schulz, Steve Smooth, Sharam, Cedric Gervais, Nick Terranova, Serge Devant, Kim Sozzi, JES, and more. The label’s international roster includes Tiësto, Above & Beyond, deadmau5, Benny Benassi, Ferry Corsten, Armin van Buuren, Kraak & Smaak, Morcheeba, Fedde le Grand, Enur, and others. Ultra has featured releases from the aforementioned artists and many others such as Paul van Dyk, David Guetta, Paul Oakenfold, The Crystal Method, Timo Maas, Sasha & John Digweed, 4 Strings, Panjabi MC, Despina Vandi, and Junkie XL. Amassing a catalogue of over a thousand videos, Ultra Music currently ranks at #10 worldwide on the YouTube video site for Most Viewed (All Time) and #2 in the Most Viewed (All Time) Musician category. On July 24, 2006, Ultra Music joined the Alternative Distribution Alliance/Warner family and began distributing with them in September 2006 for the United States. Elsewhere, Ultra is distributed by EMI in Canada and Warner for the rest of world. At the 25th Annual Winter Music Conference's IDMA, Ultra Music won the award for "Best American Dance Label" as revealed in March 2010, making it the label's award the fifth year in a row. The label also received the award for Billboard Dance Airplay Label of the year for 2005, 2006, 2007, 2008 and 2009. Ultra Music is the A&R behind a Public Enemy remix project that earned one of Ultra Records' artists, Benny Benassi, a GRAMMY for Best Non-Classical Remixed Recording. The label also A&Red the chart-topping certified double platinum hit of 2009 “I Know You Want Me (Calle Ocho)” which features Pitbull and earned the acclaim of being the #1 watched music video on YouTube in 2009. Ultra Music is affiliated with Ultra International Music Publishing that represents writers and producers with songs with Kanye West, Rihanna, Akon, Jamie Foxx, Ne-Yo, Ludacris, Sean Paul, Paul Wall, Trick Daddy, Deep Dish, Cedric Gervais, Kaskade, Crookers, and others. The publishing arm of the company works closely with music supervisors and companies to gain synch placements in feature films, television, branding and gaming. Noted synchs include Tropic Thunder, Bruno, Couples Retreat, The Devil Wears Prada, CSI: Miami - Las Vegas - NY, Breaking Bad, So You Think You Can Dance, numerous MTV reality shows, The Wire, Gossip Girl, Rockstar Games, Activision, EA Games, Konami, Pepsi, Coca Cola, Target, Wendy’s, Budweiser, W Hotels, and many more.