Gennaro Ferrandino, aka Genny Effe, was born in Naples into the 80's.
Immediately Genny Effe discovered love for vinyls andmusic, promoted a strong interest to house and electronic music. Therefore he began to play music as a DJ to improve skills and manners, up to become a techno/tech-house performer.
In 2001 he started to perform his live sets in Naples and then in many Italian cities (Rome, Milan, Turin, Venice) alongside DJs as The Advent, Cassy, Empro, Lemon, Neverdogs, Phil Weeks,Industryalizer,Felix krocher,Luigi Madonna and more.Step by step he improved his experience following Techno and Tech-House scene by several labels, like Great Stuff,Kling Klong, 100% Pure, Drumcode, Analytic Trail,Suara,Toolroom ......
Finally in 2012, Genny Effe moved to Rome to meet Bio K, associate DJ and producer, so they launched up a new project called DMR (Label, Booking, Event).
Meanwhile in early 2013, Genny Effe began to team up with Dani Holl, young producer, working for a new discography path in order to mach old school and new generation. The effect of their first works to the music scene was excellent so much that they deserved to collaborate with Markomas,,Stefano Kosa,Dj Dep,Daniell C,A++,Richard Cleber,Alex marcu,Imerio vitti,Ektor Eros . As a result, the further works have been supported by major labels, such as Basswalk,Get Funky Doodle,Catslovebass,Perfekt Records,Slaap Records,Traintech Records,Capsula Digital,Coraza Recordings,Crossworld Records,Crossworlder Music,HardCutz Records,Sisma Records,Waterfresh Records and more.
Nowadays Genny Effe is an Italian emergent DJ/Producer who enjoys to play in many clubs and to produce a new concept of music.